With our variable digital printing (VDP) solutions, we’ve raised on-demand printing to a new level. Personalization and efficiency mean higher ROI and cost savings for our clients.

Variable-data printing combines information from database records with preset document design. Using the sophisticated capabilities of the Kodak NexPress, we are able to print direct-mail pieces with messages customized to your customers. A full range of personalized targeting is available: from simply changing the name and address to printing fully personalized one-on-one communications containing images, text, graphics and even layouts unique to each recipient.

Because these messages and offers can be tailored to match recipients’ needs and desires, they greatly enhance their “pleased to receive” reaction. This means greater participation and higher response. And, more important, the ROI is much greater than with non-targeted direct mail. ROIs in the range of 25% to 175% have already been achieved.

Getting the most out of VDP solutions

These direct-mail pieces show the variety of personalization available with our variable digital printing.

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